The legendary store needed a stronger brand in social. A new internal process and creative guidelines helped organic engagement reach new heights.
Macy’s Prom
I saw an opportunity: Macy's newly launching prom dress shop and a rite of passage that inevitably involves creating a look from head to toe. Based on research insights on prom shopping habits, I proposed to evolve a request for two simple Facebook posts into a robust, ongoing campaign to support a prom goer's preparation.
Strategic | Engagement, Content and Social Media
Creative | Art Direction, Design, Photography, Photo Direction and Editing
Photography by myself and Kylie McAdams
Summer Treats
A fun series of inspirational imagery to get customers inspired by the latest summer offerings at Macy’s.
Strategic | Content & Social Media
Creative | Art Direction & Photo Direction
Photography and styling by Shawna Simmons
Black Friday
Macy’s was declared the “winner” of Black Friday 2014 by Business Insider for the high Facebook engagement from this campaign.
Strategic | Content & Social Media
Creative | Art Direction, Design, Photo Direction & Editing
Photography and styling by Shawna Simmons
