Shameless_Cover_ht2.jpg

Showtime x Campfire Interactive

Role | Senior Copywriter & Director at Campfire NY (Freelance)
Strategy Specialties | Social Media and Engagement

Shameless_Cover_ht2.jpg

Fleshing out “The Shameless Awards” campaign concept called for capturing the grit of the show while being safe for work on multiple platforms.


 
 

Shameless Awards Content

Campfire Interactive sold in a great concept and brought me in to bring it to life. To promote the new season of Shameless on Showtime, users would be able to send people “Shameless Awards,” to playfully rib them in the social media space. My responsibilities included writing website, award, social media and video script copy. I also took part in talent scouting, the final video shoot and post-production management.

Strategy Specialties | Social Media and Engagement
Responsibilities | Copywriting for Twitter, Facebook, and the official site

Design by Kade Roybal

 
Awards.jpg
Shameless site - crop.jpg
 
 

Promotional Videos

Responsibilities | Script writing, video shoot management, talent casting, and editing supervision.

 
Still from promo video

Still from promo video

Our (wo)man-on-the-street video where we had folks give Shameless Awards in real life.

Still from promo video

Still from promo video