Fleshing out “The Shameless Awards” campaign concept called for capturing the grit of the show while being safe for work on multiple platforms.
Shameless Awards Content
Campfire Interactive sold in a great concept and brought me in to bring it to life. To promote the new season of Shameless on Showtime, users would be able to send people “Shameless Awards,” to playfully rib them in the social media space. My responsibilities included writing website, award, social media and video script copy. I also took part in talent scouting, the final video shoot and post-production management.
Strategy Specialties | Social Media and Engagement
Responsibilities | Copywriting for Twitter, Facebook, and the official site
Design by Kade Roybal
Responsibilities | Script writing, video shoot management, talent casting, and editing supervision.