Target x Mother NY

Role | Consulting Strategist for Mother NY
Strategic Specialties | Social Media, Engagement, Content


Beautiful for Target’s new campaign but what’s next? Platform education and a detailed

strategy to put content into action on social media.


Concept Feedback & Workshop

Mother NY created a whimsical series of campaign materials for Target’s product collaboration with top social influencers, Oh Joy, Poppytalk and Wit and Delight. Based on Mother NY’s initial creative and rollout ideas, I prepared documents for feedback and additional cross-platform ideas. In addition, I Iead an in-house workshop and q&a on how to optimize content in the Pinterest interface.


InfluenceR engagement Strategy for Oh Joy


Social Rollout Schedule for oh joy